ARC Web Design Case Study 2017-10-09T13:23:36+00:00

Case Study


Web Design & Development, Graphic Design


Creative Strategy, UX Development, Content Management System, Mobile/ Tablet Optimization


The Challenge

Associated Rack Corporation came to us with a problematic, incomplete website that didn’t represent their brand and awesome manufacturing solutions like it should. They had limited page content available and they had a specific budget to work with, so we put together a custom solution to meet their needs and budget for phase 1 of their new website project. They needed clients to be able to quickly find what they are looking for on the website and very easily request a quote. Their old website was poorly optimized and didn’t have clear call to action to drive visitor engagement on the website. The old site was not mobile responsive, and generally had a bad user experience across the entire site. It was very clear to us that we needed to rethink their website strategy, and page goals to engineer the most efficient and user friendly digital experience for their potential manufacturing clients.

The Solution

We came up with a powerful website strategy to drive more requests for quotes. We started with the homepage above the fold section, which is the first thing you see when you land on the website, and we designed the headline and call to action around their #1 goal of getting more requests for quotes. We setup custom post types to educate potential customers on ARC’s products, services, and solutions. We also strategically placed quote request forms and call to action buttons linked to the request quote forms, throughout the website to make it extremely easy for potential clients to request a free quote. The quote form sends instant email notifications directly to multiple staff members on Associated Rack Corporation’s sales team. We integrated into the website a content management system, making it very easy for ARC’s staff to easily change, or edit content. We also saved them customer service time with a FAQ’s section to answer client’s most frequently asked questions without them having to contact customer service.

The Results

Better User Experience
More Mobile Responsive
Easier For Clients To Request Quotes

The UX Website

Designed For Optimal User Experience.

industrial web design specialist

Custom Post Types

Custom post types to beautifully display ARC’s products and services.

website designer specializing in manufacturing and industrial

Quote Request Form

Making it easy for the client to request quotes, and notifies sales team of new leads.

best manufacturing websites

What Associated Rack Corporation Said About Our Work

Chris was very responsive to answering our questions, he made it easy for us to submit content for the website with his easy to use project management system, and he established a solid line of communication, and a solid plan of action to keep the project moving along quickly. He made every revision we requested quickly, and he trained us to use the system and even provided a video recording for our future reference.

Associated Rack Corporation
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