Frequently Asked Questions 2017-12-01T17:10:02+00:00

General FAQ’s

Glad you asked.  There are numerous competitors in a space like digital advertising.

Chris Mitchell Marketing is one of the most in-demand digital creative agencies (you may never have heard about) because we actually HAVE the expertise others outsource.  Our approach is centered around reactions – not deliverables.  Our process sets us and our clients up for success that’s on-time and on-budget.

I’m sure you’ve worked with “a web guy” before, but we’re confident you’ve never worked with an agency like Chris Mitchell Marketing

We start every potential project with an 30 minute introduction/ qualification call. We do this via phone, or online video conference. The purpose of the call is to determine if we are a good fit to work together, and if we are willing to take on your project based on your needs, goals, budget, timeline and many more criteria.

If we decide we are willing to take on your project, we will schedule a discovery call with you to dig deeper into your needs and goals. We gather data and present you with a proposal that leads to further discovery and consulting which gives us the insight and data we need to put together a detailed scope of work complete with deliverables, price, hours, and project timeline. We take you by the hand and walk you through the entire project planning process to make everything smooth and convenient for you.

We have a team of Strategists, UX/UI Designers, Copywriters, Project Managers, Programmers/ Developers, and Digital Marketing Experts. Depending on your type of project, and deadlines, we will assign team members to your project that have the most relevant expertise to your project based on things like industry, technology, platform, integrations, etc. You can count on us assigning your project to our best experts to deliver the highest quality product custom tailored to your business.

We can help you with branding, strategy & project planning, information architecture, user experience and user interface design, copywriting, mobile responsive website design and development, mobile app design and development, API integrations, and digital marketing services including SEO, social media management, paid ads including Google Adwords, and Facebook PPC, retargeting management, and other various forms of content marketing services.

Strategy and design is our passion. We can guide you through the process of creating an effective strategy and designs. We use proven processes like user research, card sorting, moodboarding, user flow chart creation, user interface design & prototyping, and user testing to ensure our strategy and design aligns with what your actual users and customers want, so they have the best digital experience possible when interacting with your brand.

Send us a message on our contact page, and we will give you a call to see if we are good fit to work together on your project.

Web & App Design FAQ’s

Good, you’re already excited. Timeframe is a tricky question. It depends a lot on the scope of the final engagement.

What we can tell you is our speed record from back-of-the-bar-napkin to completed, live site is 30 hours flat (a special case). We’ve also completed extremely large and complex projects that took 8 months. As a rule of thumb, 4-6 weeks for simple project turnaround, however we can provide you with a more accurate estimate once we gather more project details.

Our pricing is fixed based on an hourly rate per task but it does vary based on the scope or structure of the engagement. If you’re wondering how much a typical website costs, we generally say between $5,000 – $9,000 for simple sites, $9,000- $30,000 for moderately complex sites, and $30,000-$100,000 for extremely advances sites. By no means would we say we’re the cheapest. We focus on creating reactions – not selling cookie-cutter websites.

We can provide you with an exact price in our scope of work, however we don’t like to waste time, so we first provide a rough estimate to make sure you have enough budget before we spend 20+ hours building a scope of work and project plan.

You can learn more about our process in detail by visiting Our Process page, but in short, our workflow goes something like this:

  • 30 minute introduction/ qualification call
  • 1 hour needs discovery
  • Solutions presentation/ proposal presentation
  • Deeper discovery
  • Competitor research
  • User research
  • Information architecture
  • Scope of work development
  • Content gathering & copywriting
  • UX/UI Design & Prototyping
  • Development & Coding
  • Content Entry
  • Testing & Debugging
  • Project Launch

UX stands for User Experience, and UI stands for User Interface. User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as websites, apps, software, computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

Yes! If you want us to develop a content management system for you, we can build you a website that uses either a drag and drop page builder, or a site that uses custom fields so it super easy for you to make changes without having to dig into code.

Send us a message on our contact page, and we will give you a call to see if we are good fit to work together on your project.

Branding FAQ’s

Branding is the process involved in creating a unique name identity and image for a company, product, or solution in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. You can learn more about our about our branding process on our process page.

Branding is the process of creating an identity for your company or product by combining your mission, values, and message to create a unique and consistent message and design style across your brand to stand apart from the competition. A logo is simply the face of your brand that represents your brand and conveys your brand’s message.

You can learn more about our branding process by visiting our process page, but here are a few things you can expect:

  • Discovery sessions to gather more info about your goals, mission, values, message, problems you solve that set you apart and more.
  • Competitive research to evaluate your brands positioning in the marketplace and how you stand out.
  • Positioning statement that summarizes your goals and positioning in the marketplace.
  • Moodboard that conveys your brands message through imagery.
  • Logo creation up to 3 initial concepts to narrow down to 1 design we iterate on to get a final design.
  • Brand styleguide detailing color palette, typography, and imagery.

The deliverables depend on whether we are building your brand from scratch, doing a rebrand, or if we are just working on your logo, however, here are a few things you can expect:

  • Competitive Analysis
  • Positioning Statement
  • Moodboards
  • Logo Concepts
  • Styleguide
  • Additional graphics agreed upon

We turn over all the brand assets to you such as the layered PSD and AI files, jpg & png version of logo, styleguide, and any additional assets such as social media banners, business card templates etc, that we agreed to deliver in the scope of work we presented to you during negotiation.

If you would like for us to help you build brand awareness through social media and other digital marketing methods, we can provide you with a proposal with complete pricing for a customized marketing package.

Send us a message on our contact page, and we will give you a call to see if we are good fit to work together on your project.

Marketing FAQ’s

Pricing for marketing and advertising varies depending on the types of services we are delivering. We have social media solutions starting at $150 per month, SEO solutions starting at $400 per month, and paid advertising with starting at $500 per month. We have services that fit almost any budget. We can put together a custom marketing plan for you based on your budget and goals. To get started, send us a message from our contact page.

When your campaigns begin depends on the services we are delivering. Some campaigns can begin within 3-5 business days, and others can take up to a few weeks to begin depending on the amount of research, preparation and content creation we need to do.

Results will vary based on what actions you want visitors to take, your target demographic, your website or landing page, page load speeds, and ,many other varying factors that can affect performance. If your goal is to generate more leads by getting visitors to fill out the form on your website, we will make that the conversion goal of your campaign. If your goal, is to get more customers to purchase products from your eCommerce store, we will design a campaign around that conversion goal as well. Whatever your conversion goal is, you can be sure we will engineer your campaign around that goal.

For social media and paid ads, we do not require any contracts, however for SEO, we require a minimum 6 month contract since it typically takes at least 6 months to see any noticeable results with an SEO campaign.

Yes, we can provide you with monthly reports to show you how your campaigns are performing and give suggestions on ways that we can improve your campaigns to improve your ROI.

Send us a message on our contact page, and we will give you a call to see if we are good fit to work together on your project.