Our Process

Our approach to branding, web design and digital marketing

Our Process 2017-10-12T13:38:52+00:00

How We Build Websites

Web Design Phase 1
Discover
Needs
Discover Needs
Ask Questions. Get Answers

Objectives:

Identify problems with website
Identify problems with user experience
Identify primary goals and desires
Identify inefficiencies that can be improved
Web Design Phase 2
Research
& Strategy
Research & Strategy
Gather Data. Get Direction

Objectives:

Gather data about competitors
Identify ways to stand out from competitors
Identify solutions to problems
Build a features & integrations list
Web Design Phase 3
Information Architecture &
Scope Of Work
Info Architecture & Scope Of Work
Build A Blueprint. Get The Cost

Objectives:

Build site and information architecture
Create a detailed scope of work & deliverables
Forecast hours & total project cost
Forecast project timeline & milestones
Web Design Phase 4
Wireframe
Design Layout
Wireframe Design Layout
Sketch Layout. Begin Design

Objectives:

Sketch website layout
Develop smooth, low friction userflow
Get approval on wireframes
Web Design Phase 5
Build Working
Prototypes
Build Working Prototypes
Design, Iterate. Repeat

Objectives:

Transform wireframes into Hi-Fidelity mockups
Build Hi-Fidelity clickable prototype
Test prototype, gather user feedback
Iterate, design, retest, get approval
Web Design Phase 6
Coding, Development
& Systems Integration
Coding, Development & Systems Integration
Code. Develop. Integrate

Objectives:

Use prototypes & scope of work as blueprint
Develop CMS platform
Write beautiful, clean code
Bring prototype to life as a real website
Web Design Phase 7
Testing
& Debugging
Testing & Debugging
Test. Debug. Perfect

Objectives:

Rigorously test site for bugs
Document & fix bugs
Ensure website works well on mobile devices
Perform mobile responsive tweaks, and get approval

How We Create Brands

Branding Phase 1
Analyze
Competitiors
Analyze Competitors
Research. Analyze. Report

Objectives:

Research top competitors
Analyze collected data
Distill data down into a clean, detailed report
Present research via live conference call
Branding Phase 2
Analyze
Positioning
Analyze Positioning
Compare. Plan. Position

Objectives:

Compare your brand against competitors
Determine where you fit into your marketplace
Find ways to differentiate your brand from competition
Branding Phase 3
Create Positioning
Statement
Create Positioning Statement
Define Values, Mission, Message

Objectives:

Define core values
Define brand mission
Define brand message
Create a brand statement that summarizes values, mission and message.
Branding Phase 4
Moodboarding
Moodboarding
Get Inspired. Create Design Direction

Objectives:

Get design process started by gathering ideas
Gather ideas for color, typography and imagery
Create a moodboard in photoshop
Get feedback and approval
Branding Phase 5
Create
Logo Concepts
Create Logo Concepts
Concept. Revise. Approve

Objectives:

Create up to 3 different logo concepts
Narrow down to 1 chosen design
Revise chosen design up to 3 times
Branding Phase 6
Create
Style Guide
Create Style Guide
Establish Brand Design Standards

Objectives:

Establish brand design standards & rules
Create a styleguide with color palette, typography & brand imagery
Get feedback and approval
Branding Phase 7
Finalize Designs
& Create Additional Assets
Finalize Designs & Create Assets
Increase Assets. Approve Everything

Objectives:

Create additional brand assets such as social media banners, business cards, merchandise
Get final approval on all designs

How We Do Marketing

Marketing Phase 1
Research
Competitors
Research Competitors
Observe. Analyze. Report

Objectives:

Research top competitors
Analyze collected data
Create report with competitors' budget & advertising channels.
Marketing Phase 2
Marketing
Strategy
Marketing Strategy
Plan. Brainstorm. Strategize

Objectives:

Create a detailed plan of action
Make a list of advertising channels & methods
Forecast total monthly budget needed
Establish goals & milestones
Marketing Phase 3
Proposal
& Deliverables
Proposal & Deliverables
Get it in writing

Objectives:

Put together a detailed proposal
Include deliverables & cost
Establish goals & milestones
Begin retainer agreement
Marketing Phase 4
Allocate
Resources
Allocate Resources
Get it started

Objectives:

Create ad copy & marketing content
Organize resources and prepare for deployment
Establish advertising schedule for ad channels
Establish partnership with content marketing partners
Marketing Phase 5
Launch
Campaign
Launch Campaign
Fire At Will.

Objectives:

Launch campaigns
Analyze campaigns for quality control
Marketing Phase 6
Track
Progress
Track Progress
Observe & Report

Objectives:

Gather detailed data about performance
Generate monthly report including statistics
Advise of areas that need improved
Marketing Phase 7
Optimize &
Improve
Optimize & Improve
Maximize Performance

Objectives:

Eliminate poorly performing ad campaigns
Optimize ads to increase performance
Create any additional ads to replace eliminated or disapproved ads.
Meet Our Team
See Our Services