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Our Process 2017-12-01T17:04:42+00:00

Understand Strategize Execute Refine

We take a custom fit, USER centric approach to every project.

Understand

The Understanding Phase is all about finding needs, goals and exploring all the possibilities. We will begin by analyzing the competition, finding ways to differentiate, conducting user research, and exploring all the available opportunities for improvement. The name of the game here is to identify problems so we can determine how to make the most impact.

Things you can expect:

  • Competitive Analysis
  • Positioning Documents
  • Content Outlines
  • Cost & Timeline Forecast

Strategize

In the Strategize phase, we focus on finding solutions to the problems and goals we defined in the Undertanding phase. At this point we are serious about defining the scope of work and deliverables for the project as well as coming up with a more accurate quote for cost, timeline, and milestones.

Things you can expect:

  • User Research Data
  • User Flows
  • Moodboards
  • Wireframe Sketches
  • Content Drafts
  • Information Architecture
  • Scope Of Work

Strategize

In the Strategize phase, we focus on finding solutions to the problems and goals we defined in the Undertanding phase. At this point we are serious about defining the scope of work and deliverables for the project as well as coming up with a more accurate quote for cost, timeline, and milestones.

Things you can expect:

  • User Research Data
  • User Flows
  • Moodboards
  • Wireframe Sketches
  • Content Drafts
  • Information Architecture
  • Scope Of Work

Execute

The Execute phase is when we bring ideas to life in the form of design and code. Our creative and technical team collaborates to ensure that everything we design is smoothly translated into the interface when we begin coding.

Things you can expect:

  • Hi-Fi Mockups
  • Clickable Prototypes
  • Prototype Tests
  • HTML & CSS
  • Styleguide

Refine

The refine process is all about ironing out final details, and making iterations based on usability tests, and mobile device tests. This ensures that your users have the best experience possible when interacting with your website, app or other web interface,

Things you can expect:

  • User Feedback
  • Mobile Testing
  • Final Revisions
  • Completed Web Interface
  • CMS Training
  • A/B Testing
  • Analytics
  • Conversion Optimization

Refine

The refine process is all about ironing out final details, and making iterations based on usability tests, and mobile device tests. This ensures that your users have the best experience possible when interacting with your website, app or other web interface,

Things you can expect:

  • User Feedback
  • Mobile Testing
  • Final Revisions
  • Completed Web Interface
  • CMS Training
  • A/B Testing
  • Analytics
  • Conversion Optimization
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